SEPTA
We’ve had the pleasure of working on a variety of SEPTA video projects through our partnership with their creative agency of record, SWELL. Below are some highlights:
WAy to go TV campaign
In 2021, we helped produce the SEPTA Way To Go campaign. The Malix team casted over 20 talent to be featured as SEPTA riders and conduct scripted “man-on-the-street” style interviews.
Our team coordinated 3 days of shooting across 2 locations in tandem with a separate photo campaign. We successfully delivered over 90 assets including TV ads, radio ads, and social media ads.
SEPTA FOrward
SEPTA was looking for a slick way to inform riders, transit enthusiasts, policymakers, and the public about the massive SEPTA Forward initiative, weaving six diverse development projects into one cohesive story of progress. The end result was this :30 animation presentation which incorporated their next SEPTA Forward branding guidelines.
SEPTA Animations
We created a series of 5 animations during the COVID 19 pandemic which focused on different messaging including SEPTA’s masking policy, SEPTA Key benefits, and the environmental benefits of using SEPTA.
